A winning cover letter generally consist of three parts which amount up to three paragraphs. In the first paragraph, you will detail why you are writing the company. This will provide context to your intentions for writing the company, which is to apply for a new job. Also, try to provide clues as to where you found out about the job posting and what got you interested in applying. The second paragraph serves as the gist of your cover letter. Here is where you explain what you can offer and what skills matched the job requirement. If you have other skills or achievements, make sure to point them out by referring to your resume. Make sure you can convince them to read your resume.
Use bullet points to segment the content. Since we are working on a 3 paragraph maximum length for your letter, the content can be further broken down by bullet points. Similar to this article, where I used a numbering system from 1 to 6, it allows the reader to glance down and get the outline of what you are trying to say. At the beginning of your paragraphs, use bold face font. This is a trick that many marketers are familiar with. If you highlight the first few words of each paragraph with compelling text, the reader will want to read more. And this is a good thing! Give your printed letter the eye test. Since most people end up writing their letters on a computer, and sending them in digitally, it might be a good idea to actually print it out, look at the font size as well as the content and see how easy it is to read. Since the company will be actually printing out the document and reading it by hand, it makes sense for you to do the same. These are just a few great tips that you want to remember for your cover letter format.