The letter format should use an appealing font. Maintain uniformity of font and size all through the body of the letter. At the same time, you should create headlines and titles to seem different by simply increasing the font size slightly. Capital or bold letters should be done with care so that reading continues to be smooth. The art of sales writing is time consuming. You could refer to a few sample letters to see how they have made good use of fonts to give a perfect finish. The sales letter format should emphasize key points while maintaining simplicity. Do not repel the customers or clients. Have normal spacing between lines and the contents just right so that the reader does not feel over_burdened reading your letter. Get the reader to feel as if he is invaluable to you and your company. The pronoun "you" in place of "we" instills a sense of warmth in the reader, drawing them closer to your business.
2. Don't be reluctant to add a headline to your cover letter format. It will put you in a class by yourself. And because it's unusual, a headline can improve the attention your cover letter gets. Your headline should speak to the recruiter's needs, not yours. After all, it's a headline for a cover letter, not a resume objective. So, try "Experienced in Restructuring Loan Portfolios for Rapid Rebounds in Slow Economies" instead of "Talented Go_getter Seeking Work". Only mention yourself if you have some remarkable capability or accomplishment that clearly translates to the new company. So, for instance, "Everyone Said They Were Trouble Makers, But I Turned Them Around" is also relevant when you follow it with a short story that illustrates benefits you can add for the hiring company.