Unless you're just copying a tired cover letter format you pull off the web. Then you're relying on the same old message and format as your competition. See below for a two quick ways to use your cover letter to get singled out as a hot prospect:
In the first cover letter format, you should give the real reason why you are writing to the company. You have to express your enthusiasm and you should be able to match your credentials with the position's qualifications so the employer will also become eager to hire you. In the second part, express your credentials and abilities. Take note of all those things that you can offer. As much as possible, refer to the qualifications listed on their advertisement and try to illustrate how your abilities can relate to the position. In writing this part of the cover letter, it would help if you can put your best foot forward. The concluding paragraph of every correct cover letter format is for you to again express your interest over the job and allow your employer to understand how they will be able to reach you. Give your phone number and/or email address. If you can, it would be nice if you can come to their office after a couple of weeks so you can inquire about the status of your job application. Be professional in your cover letter; avoid unnecessary wordings and graphics on the paper. The simpler it is then the better.