The language used in the sales letter format should be simple, and suited to your trade. Complicated or complex writing leaves the reader confused and unlikely to read your letter or take action and buy. When a letter writer includes any bonuses, they should be supported with the word "free." For example: "FREE article submission with every SEO article! "By following proper sales letter format, you can increase the number of people who will read and respond to your letter. The subject line must be motivating and the envelopes are to be very attention_grabbing. If you are mailing the letter, you can even use colorful envelopes printed with your logo. A famous one_liner or a logo that is not easily erased from memory creates magic for your products and services. Sales letter writing is more effective when properly formatted.
Use bullet points to segment the content. Since we are working on a 3 paragraph maximum length for your letter, the content can be further broken down by bullet points. Similar to this article, where I used a numbering system from 1 to 6, it allows the reader to glance down and get the outline of what you are trying to say. At the beginning of your paragraphs, use bold face font. This is a trick that many marketers are familiar with. If you highlight the first few words of each paragraph with compelling text, the reader will want to read more. And this is a good thing! Give your printed letter the eye test. Since most people end up writing their letters on a computer, and sending them in digitally, it might be a good idea to actually print it out, look at the font size as well as the content and see how easy it is to read. Since the company will be actually printing out the document and reading it by hand, it makes sense for you to do the same. These are just a few great tips that you want to remember for your cover letter format.