2. Don't be reluctant to add a headline to your cover letter format. It will put you in a class by yourself. And because it's unusual, a headline can improve the attention your cover letter gets. Your headline should speak to the recruiter's needs, not yours. After all, it's a headline for a cover letter, not a resume objective. So, try "Experienced in Restructuring Loan Portfolios for Rapid Rebounds in Slow Economies" instead of "Talented Go_getter Seeking Work". Only mention yourself if you have some remarkable capability or accomplishment that clearly translates to the new company. So, for instance, "Everyone Said They Were Trouble Makers, But I Turned Them Around" is also relevant when you follow it with a short story that illustrates benefits you can add for the hiring company.
Make yourself the obvious choice. Maximize every portion of your job packet to attract the recruiter's attention.